E-Commerce Usage in Vietnam 2016

94% Vietnamese internet population are shopping online
Lazada.vn, Tiki.vn and Sendo.vn are most well-known E-commerce sites in Vietnam
Over 1/2 online shoppers know E-commerce sites through Facebook ads
Lazada.vn dominates the E-commerce industry with 36% market share
Lazada’s market share have increased by 13% from 23% to 36% over past 1 year
46% Vietnamese shop online for clothes & accessories
51% people shop online cause of the diversity of product types on these sites
79% online shoppers are satisfied with the service of their current E-commerce site
12% are loyal with their current E-commerce site (shop the most)
1/3 shop online 2- 3 times / month and 49% of them spend around $10 – $20/time
85% people pay cash on delivery instead of online payment
75% use Laptop / PC for shopping online

Survey was conducted nationwide in Vietnam on August 2016 with the sample size of 600 respondents by using ONLINE methodology

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