As a way for small businesses to generate additional income, craft shows are becoming increasingly popular. Craft exhibitors are usually the result of sole proprietorships or partnerships, buying booths or table areas and displaying their hand-made goods or acting as distributors of well-known product lines.
The cost of craft exhibitions varies from exhibition to exhibition. Some require registration in advance, while others are more flexible and allow for the final entry.
There is no guarantee that craftsmen and businessmen will make money at the show, but there are ways to increase their chances of making money, not the money they pay for the booth.
Table of Contents
Products
The craft exhibition differs in what allows merchants to sell, and sometimes it is not restricted. Craftsmen should make sure that the items they sell are on an acceptable list before selling the booth fee and transporting their items to the event.
Many customers are looking for bargains and a product. Please, please. People usually use discretionary funds to buy items at the craft exhibition and bring a small amount of cash.
Post-show marketing
Put the shopping bag in the shopping bag with the company name, website address, and company phone number. After the show, customers may wish to purchase more products, depending on their satisfaction with the original product.
If the pre-printed bag exceeds the budget, please make a sticker to stick on the gift box or plastic bag. Many craftsmanship participants did not provide handbags, forcing customers to wander around and stuffing bare objects under their arms or in their pockets.
Starting today, printed bags will be used and will become more noticeable when filled with shoppers’ items. The name of the business will be easier to read, and it looks like the customer has bought a lot of goods from the same place.
This is an additional reward for increasing visibility and promotion.
Credit card
Whether merchants accept credit cards will have a profound impact on sales. People are more likely to spend money on booths on credit card processors or virtual terminals via mobile devices.
The meeting technologist should deliberately display more than one sign to indicate that you accept credit cards and, where possible, indicate which credit cards should be used.
Make sure to place the signs at different visual levels so that passers-by can see them, despite a large number of people in front of the booth. Make sure to provide all necessary components to provide credit cards processing services, such as power supply, mobile device services, paper or email receipts, and pens used to sign paper receipts.
Receipt
The credit card processing receipt should have the company name and the default phone number built into the electronic or paper receipt. This gives customers the impression that the business is not only legal but also a way to find the goods they bought again when they are ready.
Position
Determine whether the booth is indoor or outdoor. Find out if there are tents, and how much protection is provided to outdoor stalls to prevent sun and rain, or whether indoor buildings are air-conditioned in warm weather.
Research organizers will provide things including tables, chairs, electricity, signs, display skirts, and even assistance.
Package
Packing commodities in a clever way is a good way to attract attention to the commodities, and it is also good for brand promotion. Please make sure to include the company logo and website address on each package.
Manuals and information materials
Okay, so you may not be selling today, but how many times have you heard someone say “I bet you will like this, but I’m not sure”. …It doesn’t matter, give them a brochure with product pictures and your contact information.
At least business cards are available. The more information you can pass, the greater the chance that shoppers will remember you and contact you.
Giveaway
Organize the gift baskets and give gifts to encourage you to join the email list. Place a check-in paper in a prominent position before the giveaway so that people can choose to participate. Make sure the bonus and draw dates are clearly visible.
Do you know? Having an email list is one of the easiest ways to conduct soft sales, build trust, and gain repeat customers? Download a free email registration form to use in the next show.
Make a promotion or promotion
Place a very obvious sign with many things on it. For example, “Buy one get two free”, or “Buy $25 to get free goods”. Make incentives desirable. For example, I might do a promotional event, such as “Get free facials when you buy any other product worth $25.”
My gluten is very popular, but it is relatively small (hence the lower production cost). This gave me a very desirable incentive for shoppers without affecting my profits.
Accept cards and have visible signs
The best way to attract people to consume is to make it more convenient. In addition to carrying out outstanding promotional activities, please ensure that you can use credit/debit cards and place a logo with the clearly visible Visa / Mastercard logo, preferably next to the promotional logo!
If you have not already done so, then you have missed the sales opportunity. Thankfully, you can retrieve the card through the phone app, and the setup is very simple. Learn how to do it here.
Offer different price points
There are various products at different prices. Of course, please stick to your main theme, but please try to propose some smaller and cheaper products to fill the gap.
An example might be “mini scrub” instead of full size. Thinking about your brand and business and seeing what you can think of may help you.
I make wind chimes and use the remaining beads and discoveries to make keychains that are much cheaper. What can you suggest?
